Brand purpose is important because it shows your customers that you’re not just your products, services, or advertising campaigns. You have a purpose—and it’s bigger than just turning a profit.
As Anushka Bharvani, senior global marketing manager, Unilever Asia explains:
“As more brands join the purpose revolution, it is important that businesses look inwards and reflect on their brand’s values and beliefs to define an honest and authentic purpose that consumers would feel proud to be associated with.”
Are your customers feeling proud to buy from you?
Tips to Write Your Brand Purpose:
👉 What – the products or services you offer to your customers (surface)
👉 How – the things that differentiate you from the competition (middle)
👉 Why – the reason you are passionate and why you exist (core)
#brandpurposematters #marketingtips #marketingstrategy #brandpurpose #marketingfreelancer #smallbusinessowner #australiamarketing #australianbusinesswomen #australianbusiness
Marketing Talk 